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Sean Goldsmith, The Zero Proof – The Golden Age for Non-Alcoholic Beverages | #466
Today’s guest is Sean Goldsmith, founder of The Zero Proof, a leading curator, wholesaler, and online retailer of premium non-alcoholic wine and spirits. Sean kicks off today’s episode with an overview of the non-alcoholic beverage industry, which has seen a recent boon with more and more people choosing not to drink for health reasons, just like Louisa Nicola explained on the show back in December. He explains the business model, the process of making the beverages, and then I share what some of my favorites were from doing some taste testing before the episode.
Key Points
- Sean Goldsmith, founder of The Zero Proof, discusses the non-alcoholic beverage industry's growth, driven by health-conscious consumers and societal shifts towards wellness lifestyles, with 82% of buyers being regular alcohol drinkers.
- The Zero Proof serves as a curator, wholesaler, and online retailer of premium non-alcoholic wines and spirits, expanding the variety and availability of these products in the U.S., with a focus on education and the customer experience.
- The non-alcoholic beverage market, while currently a small fraction of the alcoholic market, is experiencing rapid growth and investment, with non-alcoholic beers leading the charge and wines and spirits following closely behind in development and popularity.
Follow Sean: Website; LinkedIn
Resources: Frank Holmes on The Meb Faber Show in November 2021
Chapters
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| 35:08 | |
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| 44:00 |
Transcript
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