Buy Stock Where You Shop With Grifin | Aaron Froug | #574
Today’s guest is Aaron Froug, founder of Grifin, the company that helps you buy stock where you shop. In today’s episode, Aaron explains how the app connects everyday spending with investing by automatically buying stock in a company you make a purchase from. Meb & Aaron also touch on financial literacy, the benefits of consumer loyalty, and the future for the company. New users earn a $25 bonus by using the code INVEST.
Key Points
- Griffin's app automatically invests users' money in companies where they spend, making investing more tangible and relatable, especially for first-time investors.
- The app has found its primary user base among women in their 40s, often heads of households, who appreciate its simplicity and the connection it creates between spending and investing.
- Griffin's unique approach has led to increased loyalty and spending among users at the brands they invest in, with some customers spending significantly more at places like Walmart after becoming shareholders.
Follow Aaron: LinkedIn
Grifin; Download the app New users earn a $25 bonus by using the code INVEST.
Resources: List of shareholder perks
Sponsor: YCharts enables financial advisors to make smarter investment decisions and better communicate with clients. Get 20% off your initial YCharts Professional subscription when you start your free trial.
Chapters
| 0:00 | |
| 0:34 | |
| 1:42 | |
| 3:24 | |
| 7:00 | |
| 11:33 | |
| 17:14 | |
| 20:28 | |
| 24:38 | |
| 29:00 |
Transcript
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