The Meb Faber Show
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Shane Heath, MUD\WTR-I Had Everything In My Head Already…I Felt I Was As Much A Customer Of My Product As Customer | #259
In episode 259, we welcome our guest, Shane Heath, founder and CEO of MUD\WTR. In today’s episode, we’re diving into building a brand around needing something more out of coffee and the morning ritual. Shane takes us through his relationship with coffee, why it no longer served him, and what he did to improve on the cup of joe many of us have built into our daily routine. From launch, it was only 6 months before the company hit 6 figures in monthly revenue. We hear about the evolution from filling orders from his kitchen and delivering them to the post office on his lunch break, to quitting his job, raising money, and scaling the business.
Key Points
- Meb Faber discusses the origins of Mudwater, highlighting the founder's journey from experimenting with ingredients to improve his own morning routine to launching a successful coffee alternative brand.
- The episode explores the growth of Mudwater, detailing the transition from fulfilling orders in a home kitchen to scaling the business, securing funding, and expanding to over 45,000 subscribers.
- Mudwater's commitment to community and mental health is emphasized, including their support for the Multidisciplinary Association for Psychedelic Studies (MAPS) and the development of wellness-focused content and rituals for consumers.
Follow Shane: Website
Resources: Trends with Benefits
Chapters
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| 59:56 |
Transcript
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