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Alex Smereczniak, 2ULaundry - Quality Has to Be At The Forefront of Everything That We’re Doing | #227
In episode 227 we welcome our guest, Alex Smereczniak, Co-Founder and CEO of 2ULaundry. In today’s episode, we’re talking about re-thinking the laundry and dry cleaning business. Alex cut his teeth in the business with a student-run startup at Wake Forest. We get into what he saw with existing startup models trying to scale the laundry business, and why he thought the model needed to be approached in an entirely different way. We discuss scaling the business and 2ULaundry’s differentiating factors of pick up and delivery scheduling, vertical integration, and launching in markets where there is little competition, but room to scale.
Key Points
- 2U Laundry's business model focuses on static scheduled routes with W2 employees, vertical integration, and targeting secondary and tertiary markets to efficiently scale laundry and dry cleaning services.
- The company faced challenges with the on-demand laundry model and found success by refining their process and leveraging technology for better quality control and tracking.
- In response to the COVID-19 pandemic, 2U Laundry adjusted its strategy by conserving cash, pausing unprofitable markets, and exploring new avenues such as franchising their brick-and-mortar laundromat concept, The Laundry Room.
Chapters
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| 51:13 | |
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Transcript
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